The greatest paradoxes of influencer marketing point us at its essential contradiction. Influencers are respected for presenting an un-calculated, down to earth image; they succeed because they are truly trusted by their followers. Yet the act of sponsoring content may be read as posing a question mark. Ultimately, how can influencers balance their own authenticity with the requiremen... https://influencenest.com/building-trust-authentic-influencer-marketing/