Consider the ads, campaigns or social media posts that stay with you. They probably moved you in some way. Emotional marketing is that which plays on the human experience and draws its audience in by referencing its emotions, such as happiness, surprise, sadness and nostalgia. But why is it so effective? The answer is in our heads. Research also finds emotions to be a significant d... https://emotionalmarketo.com/how-to-do-emotional-marketing-effectively/