Marketing has evolved a lot since the era of intuition and gut feel. “Creativity and storytelling are critical, and are certainly not less so now; however, the game we are playing now is much more rooted in data and analytics.” Now, adjectives such as “data-driven marketing” pervade both boardroom discussions and marketing strategy negotiations. But what is it really, and why has mark... https://ddpromotips.com/why-has-marketing-become-data-driven-2/