The way people view media content has evolved due to social networks. Users now need fresh updates in their news feeds daily. Their interest lies in new content that grabs their attention and disappears after a short time. Temporary content offers the solution. People can view Instagram Stories and Snapchat Snaps once before these digital messages disappear after 24 hours. Social medi... https://www.v-xplore.com/the-psychology-behind-ephemeral-content-and-consumer-behavior/