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Rebuilding Product Data Confidence: Inside SPARK Plus™ and the Next Phase of PIM Evaluation

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Fragmented Product Data: The Hidden Barrier to Customer Trust When a shopper searches online for a new pair of shoes. The respective website shows one colour but the mobile app displays another at the same time, the product page lists inconsistent sizes across regions. It results in confusion and loss of trust for the specific brand. Here the underlying problem is not poor marketing,... https://workdrive.zohopublic.in/writer/open/8ro2y6ea2f740e5544d98811e5e353979b9fb

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