Numbers are frequently referenced. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, still have limited impact. Recognising the difference helps explain why some deployments succeed. when content fits attention patterns. Limits of data-driven evaluation Logs confirm delivery. This information is imp... https://andrewworklogs.atualblog.com/46252929/data-versus-behaviour-in-digital-signage-effectiveness